Case on point with healthcare perspective
By Kristin Courtemanche, Contributing Writer
ORLANDO, Fla. — Few people know better than co-founder of AOL Steve Case how effectively the consumer voice can drive the market, in turn fueling incredible gains in technology innovation.
As founder, chairman and CEO of Revolution Healthcare, Case is invested in putting consumers at the center of the healthcare system, providing better choices and more convenience and control over their health.
At his keynote address Wednesday, February 27, at 1:00 PM - 2:30 PM, Case will share his insights into the trends developing within the consumer health space and how his current experience building Revolution Health is parallel in many ways to the early days of AOL.
In December 2007, at the World Healthcare Innovation and Technology Congress, Case predicted that “community” will be the killer app in healthcare. With the advent of Web 2.0, including social media sites, wikis and other collaborative communities and services, he observed that access is decentralizing from the ground up and consumer demand is trending towards networked personal information management.
Case also advocates a “less is more” approach to government when it comes to healthcare legislature. Citing the effect of telecommunications deregulation in the early 1980s, he noted that huge developmental leaps in technology supporting the Internet, cell phones and broadband soon followed.
“Great breakthroughs seem imminent in the areas of personalized medicine (driven by the convergence of genomics and technology), personalized health products and services (if you have a personal device like an iPod to listen to music, shouldn’t you have something like that to help manage your diabetes?), and in many other areas. Our government needs to determine how to best to unleash the torrent of innovation that seems to be building up a head of steam in healthcare,” wrote Case on his revolutionhealth.com blog.






